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Toptal
◦ Toptal
Toptal is an exclusive network composed of the top freelance talent worldwide.
Joining the Toptal creative team marked my entrance into the worlds of tech and advertising. I collaborated with a host of talented individuals to produce a large variety of work. As a team, our goals were to find interesting visual transitions and discover the rare cases to infuse color and personality while maintaining professionalism.
I crafted a ton of advertisements and banners in various formats.
Toptal had strict brand guidelines to consider when creating marketing collateral of any kind, including ads. From 15-second YouTube spots to LinkedIn image ads (and everything in between), the creative team created a multitude of ad content, always striving for compelling art direction and design.
I learned the art of storyboarding to create animated sequences for Toptal success stories.
I provided the design and art direction for our team of uber-talented motion designers to bring our ideas to life.
This was one of my favorite projects.
Some of my most challenging work at Toptal was made for internal use and made no money. Therefore, we had no production budget for these projects.
For our company’s 2022 end-of-year video, in which the ask was to get people excited about working for a global company, I executed filler content using stop motion animation and video. also collaborated with members across various teams in the company to produce more.