♡
BHLDN
♡ BHLDN
BHLDN (now Anthropologie Weddings) offers a full assortment of wedding gowns, bridesmaid dresses, occasion wear, bridal accessories, and décor.
As part of a small design team, I worked closely with production, merchandising, marketing, and copy teams to execute the brand’s digital graphic needs. This included homepage creative refreshes, emails, banners, and social ads.
During my time with the brand, I supported several rounds of rebranding through sprints of ideating and thorough design exploration by playing with color, typography, hand-drawn type, image manipulation, and textures. My focus eventually shifted to content creation and design for social media (Instagram, Pinterest, Facebook, etc).
This was one of my favorite projects.
This was such an incredible creative team to be a part of. We really wanted to inspire people in love. We ran with an idea called “A Century of Weddings” where, across an entire calendar year, we took our lovebirds on a (well-designed) timeline of all things weddings of the past. Through on-site experiences and social media, we highlighted 10 decades culminating in 2020, our brand’s 10-year anniversary. Sourcing images and building the digital collages for this resource story was just so fun.
Rest in peace, Landis Smithers. Your creativity, vision, and heart helped shape so much of what we created at BHLDN. You will never be forgotten.
Collaboration is magic.
Working at BHLDN, I learned the incredible benefits of being part of a larger creative team. Striving to create original inspirational content and memorable digital experiences on ever-changing social media was a daily challenge for our creative team. Our social media presence dramatically changed when we opened our creative brainstorms to a larger group, especially our copywriters.