MOSCOT is a family-owned eyewear company in New York City that’s been around since 1915.

I worked closely with a (very) small creative team alongside Harvey (4th Gen) and Zack (5th Gen) Moscot to concept, design, and execute almost everything in-house. This included print assets, such as large-format trade show booth graphics, window and in-store display graphics, and marketing collateral (tote bags, postcards, stickers, style guides, print ads, branded newspapers). Our digital reach included a breadth of assets like marketing emails and paid ads, as well as site design, product photography, seasonal photoshoots, and content creation for all social platforms.