Toptal Talent Photoshoot

For casting, Toptal relied on its network containing the top 3% of freelance talent. Photoshoots featured a curated group of these vetted experts working in home office environments and created image assets used in marketing initiatives and advertisements.

I was brought in during pre-production to help art direct the look and feel for each of the 5 talent and their working environments. I remotely worked with a prop stylist to select the necessary desks, chairs, tech, and accessories to create believable work set-ups, as well as ensuring plenty of negative space for typography.

In order to get the most out of these images, I advocated for all artwork and wall accessories to be added in post-production. This gave the creative team the ability to toggle them on and off to allow for legibility of type when utilizing these images in design.